Think Outside the Booth: 61st Annual Atlantic Builders Convention (ABC) Offers Affordable, Effective Advertising & Marketing Opportunities to Fit Any Budget
Hamilton, NJ – The Atlantic Builders Convention (ABC), now in its 61st year, is offering an array of cost-effective advertising and marketing opportunities for exhibitors to maximize return on investment. From direct mail to banner ads to on-site displays and sponsorships, the ABC has something for everyone within the homebuilding and remodeling industries. With approximately 600 exhibits and 9,000 attendees, the ABC is the largest show of its kind in the Northeast. This year, the three-day tradeshow and conference will be held April 14-16 at the Atlantic City Convention Center in Atlantic City, NJ.
The ABC encourages exhibitors to “think outside the booth” when preparing their marketing plans, and to take advantage of these unique opportunities in order to increase their visibility, generate greater interest in their products and services, and realize a measurable return on their investment. With just seven weeks until this year’s convention, all interested parties must act quickly to ensure participation.
“The ABC has earned a tremendous reputation based on consistency in growth, adaptability to the evolving marketplace, and the quality of its participants,” said Michael Karmatz, New Jersey Builders Association (NJBA) President. “showcases the latest and greatest products and services for the building and remodeling industries, attracting a large and diverse group of decision makers.”
Each year, participantsfrom a six-state region convene at the ABC, representing industry leaders – builders and affiliated businesses both large and small. With its central and desirable location of Atlantic City, the ABC attracts the industry’s best and brightest exhibitors, attendees and presenters.
Participants include residential and commercial builders, developers, remodelers and subcontractors, plus a variety of consulting professionals. In addition to the trade show, the ABC offers educational seminars with current information about housing market trends, government policies and technical developments.
Tim Touhey, Chief Executive Officer and Executive Vice President of the NJBA suggested, “Those interested in exhibiting at the ABC this year must act quickly to secure space while it is still available. With approximately 75% of the show floor already sold, this year’s show is poised to be a great success.”
A map showing the remaining available booth space, along with the exhibitor space agreements and related forms is available online at http://www.abconvention.com/floorplan.php.
To see a complete list of advertising and marketing opportunities available at ABC 2010, visit http://www.abconvention.com/opportunities.php.
For more information about the Atlantic Builders Convention, including registration information, schedule, seminars, hotel accommodations, advertising and sponsorship opportunities, visit www.abconvention.com or call 609-587-5577. Updates to the site are made regularly.
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About the New Jersey Builders Association (NJBA)
The New Jersey Builders Association is a housing industry trade association of 2,000 member firms including builders, developers, remodelers, subcontractors, suppliers, engineers, architects, consultants and other professionals dedicated to meeting the housing needs of all New Jersey residents and facilitating their realization of the American Dream. NJBA serves as a resource for its members through continuing education and advocacy. The NJBA and its members strive for a better, greener, more affordable New Jersey. Additional information is available at www.njba.org.
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